Lead Generation
We build automated, high-converting acquisition engines that hand your sales team qualified pipeline, not raw form fills — capturing B2B enterprise leads for SaaS, and driving merchant installs for:
- Shopify Apps
- WordPress Plugins
The Problem
Why this keeps stalling internally
Traffic is rarely the bottleneck — conversion is. Most software companies drive visitors to a generic contact form, wait days to respond, and lose the buyer's intent window entirely. The result is a funnel that looks healthy at the top and empties out before a single qualified conversation happens.
How It Works
A four-step lead generation engine, not a one-off project.
- 1
Funnel Audit
We instrument your current funnel end-to-end and identify exactly where visitors drop before becoming a qualified lead or trial signup.
- 2
Capture Engine Build
We design and ship progressive-profiling landing pages, demo booking flows, and trial onboarding built to convert intent, not just collect emails.
- 3
Nurture & Qualification
Lifecycle sequences and lead scoring route high-intent accounts to sales instantly while nurturing the rest automatically until they're ready.
- 4
Report & Compound
Weekly MQL → SQL → closed-won reporting shows exactly which channel and message combination to double down on next.
What's Included
Everything shipped as part of Lead Generation.
Demo & Trial Funnels
High-converting landing pages built for free-to-paid conversion optimization.
- Conversion-audited landing page system with A/B test roadmap
- Progressive-profiling forms that reduce friction without losing lead quality
- Calendar/CRM-integrated demo booking with automated qualification
Ecosystem Outreach
Direct merchant and admin targeting across Shopify, WordPress, and Atlassian directories.
- Ideal-customer targeting lists built from directory and marketplace data
- Outbound sequences tailored to merchant/admin buying behavior
- Partner and directory placement strategy for compounding organic reach
Automated Nurture Pipelines
Multi-channel email/SMS triggers that turn inactive free users into paying subscribers.
- Lifecycle email/SMS sequences mapped to product usage triggers
- Lead scoring model to prioritize sales outreach on high-intent accounts
- Monthly pipeline reporting: MQL → SQL → closed-won conversion rates
Ideal for
Founders and RevOps leaders who have traffic or app-store presence but a leaky funnel between visit and qualified opportunity.
Expected outcome
A predictable, instrumented pipeline of sales-ready demos and activated trials — with CAC per qualified lead tracked weekly.
Lead Generation — Frequently Asked Questions
How fast will we see qualified leads?
Most clients see their first wave of instrumented, qualified leads within 2–3 weeks of the funnel rebuild going live — full pipeline reporting compounds from week four onward.
Do you handle outbound, inbound, or both?
Both. We build inbound capture systems (landing pages, trial flows) and pair them with targeted outbound sequences for ecosystems like Shopify, WordPress, and enterprise SaaS buyers.
How do you define a 'qualified' lead?
We build a lead scoring model against your actual ICP and deal history in week one, so qualification criteria are specific to your business, not a generic template.
Will this replace our CRM or sales team?
No — we integrate directly with your existing CRM and calendar tools and hand your sales team sales-ready pipeline. We don't replace the close, we fix everything upstream of it.
Pair It With
Other disciplines in the growth engine.
Performance Marketing
High-velocity User Acquisition (UA) across Meta, Google, LinkedIn, App Store Ads, and niche developer/merchant networks.
ExploreFractional CMO
Executive-level PLG (Product-Led Growth) and SLG (Sales-Led Growth) leadership to optimize LTV, decrease CAC, and accelerate ARR.
ExploreFractional CTO
Executive-level technology leadership — architecture review, engineering team design, and technical due diligence — without a full-time CTO.
ExploreFree Growth Audit
Ready to put Lead Generation to work?
Every engagement starts with a Growth Audit mapping your funnel, product data, and current channels against the highest-leverage bottleneck.