B2B Micro-SaaS to $5M ARR
High CAC on LinkedIn and low conversion rate from Free Trial to Paid tier.
310%
Growth in Annual Recurring Revenue (ARR)
-35%
Reduction in trial churn
Illustrative growth trajectory
The Situation
Where things stood before we started
A vertical B2B SaaS platform had strong top-of-funnel awareness from LinkedIn but was bleeding budget on a channel that looked efficient on last-click ROAS and fell apart at the cohort level. Free trial signups were healthy; the trial-to-paid conversion rate was not, and nobody on the team owned pricing, onboarding, and retargeting as one connected system.
The Approach
The SaasBliss solution
FCMO overhaul of pricing tiers, a role-based in-app onboarding sequence, and retargeting funnel refinement.
- 1
Audited pricing tiers and found a seat-based model was suppressing expansion revenue
- 2
Rebuilt onboarding with a setup flow tailored to each user's role
- 3
Layered a retargeting funnel around trial users who stalled before activation
The Results
What changed
310%
Growth in Annual Recurring Revenue (ARR)
-35%
Reduction in trial churn
Key takeaway
The bottleneck was never top-of-funnel awareness, it was a seat-based pricing model quietly suppressing expansion revenue, paired with a generic onboarding flow that never adapted to who was actually signing up.
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$120M+
Pipeline ARR Generated
4.2x
Average LTV : CAC Ratio
-42%
Reduction in User Churn